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A tan doesn't last forever: on average, it lasts two to four weeks , depending on the skin's natural cell turnover (obviously if you stop exposing yourself to the sun).

As the days pass, surface cells renew and pigment tends to diminish, making the skin gradually lighter. However, certain factors can accelerate or slow this process. Well-hydrated, supple, and nourished skin will retain its color longer, while dryness, excessive exposure to chlorine and salt water, or unhealthy habits (such as smoking and poor internal hydration) can cause it to fade quickly . Lifestyle also plays an important role: a balanced diet rich in fruits and vegetables, and proper sun protection during exposure are valuable allies.

In the next steps, we'll see how to take care of your skin with simple habits and targeted treatments to preserve your tan both after the summer holidays and in the months that follow, maintaining a healthy and even complexion all year round.

1. How to prepare your skin and how to sunbathe

Well-prepared skin tans more evenly, long-lastingly and healthily .

Treatment begins even before sun exposure, with good daily hydration to keep skin supple and ready for the sun. Preventive exfoliation is a key step, eliminating impurities and dead cells, promoting an even complexion from the first day of vacation.

Diego Dalla Palma's Dermo-Renewing Scrub is the ideal ally: thanks to its gentle yet effective action, it smoothes the skin without stripping it, preparing it for a radiant and even tan . Apply to cleansed and damp skin, massaging the various areas with circular motions, and then rinse thoroughly.

When it comes to sun exposure, sunscreen is essential: it helps prevent sunburn and premature aging , as well as ensuring a more beautiful and long-lasting complexion .

Diego dalla Palma's face and body sunscreens are available in various levels of sun protection, designed to protect all skin types with hydrating and water-resistant formulas. It's important to apply the right amount, reapply regularly (on average every 2 hours or after swimming or heavy sweating), and limit exposure during the hottest hours of the day.

Avoiding sunburn is the key to maintaining a tan without peeling!

2. Use tanning accelerators

Tanning accelerators are cosmetics that work by naturally stimulating melanin production , promoting a faster, more intense, and more even tan. Unlike self-tanners, they don't artificially color the skin or leave marks : their effectiveness is activated only with sun exposure.

They are ideal for those who want to intensify their complexion by reducing exposure times and prolonging the duration of the tan .

Diego dalla Palma's Tanning Accelerator Gel is an ultra-concentrated intensifier with BRONZUP , an active ingredient that powerfully stimulates melanogenesis. Its fresh, non-greasy, and quickly absorbed gel formula is enriched with reflective micro pearls that instantly give the complexion a luminous glow , even before the actual tan. It contains no self-tanning agents and does not stain the skin.

For optimal use, it is recommended to apply it daily before sun exposure , even in the days leading up to holidays. During exposure, it can be applied before your usual sunscreen, but never as a replacement .

3. How to shower without removing your tan

Let's dispel this myth: showering doesn't remove your tan , but bad habits do. Excessively hot water , prolonged baths, and harsh detergents dehydrate and accelerate cell turnover.

To maintain your tan for a long time, choose warm water , gentle, nourishing cleansers , and shorten your showers . For this purpose, you can use Diego dalla Palma's tan-prolonging shower gel cleanser , specifically formulated to counteract the drying effects of sun, salt water, and chlorine, thus prolonging your tan.

4. Exfoliate your skin during the week: a fundamental routine!

Exfoliating your skin doesn't mean you'll lose your tan ; on the contrary, it's one of the most important steps to keeping it even and radiant.

In fact, the color is present in the deepest layers of the epidermis and is not removed by gentle exfoliation .

On the contrary, eliminating dead surface cells prevents the skin from appearing dull or uneven, prolonging the beautiful complexion.

Diego dalla Palma's Dermo-Renewing Scrub is perfect for this purpose: its formula gently smoothes, stimulates surface cell turnover, and leaves skin soft and silky. In the summer, it can even be used daily , massaging it in with circular motions on damp skin, focusing on rougher areas like elbows, knees, and heels.

After rinsing, skin immediately feels smoother and better prepared to absorb moisturizing treatments. Incorporating exfoliation into your weekly routine not only improves the appearance of your tan, but also keeps skin healthy, making your golden glow more intense and long-lasting.

5. Apply aftersun and keep your skin hydrated

After a day in the sun, hydrating your skin is essential to counteract the dryness caused by chlorine, salt water, and air conditioning. A good after-sun lotion helps prevent flaking, strengthening the skin barrier, and prolonging your tan . A nourishing moisturizer , on the other hand, keeps your skin soft and radiant even in the days that follow.

To meet these needs, Diego Dalla Palma offers a line of specific treatments , designed to soothe, nourish and prolong the tan , keeping the skin in perfect balance.

The Soothing After-Sun Balm is a nourishing and soothing cream ideal for all skin types, even those of the littlest ones. Thanks to the soothing licorice extract and the highly nourishing Tahitian monoi oil , it provides immediate relief , prevents flaking and intensifies the tan . The fresh, quickly absorbed texture is perfect for applying after sun exposure or whenever the skin feels the need.

For daily hydration, even away from the sea, the Prolonged Hydration Cream It's the ideal treatment: a rich yet light formula with coffee oil and fermented argan and olive oils that envelops the skin in a protective film, reduces dryness and itching , and protects against external agents. Suitable for all skin types, its rapidly absorbed texture is perfect for daily use, morning and evening .

Convenient promotional format : the Prolonged Hydration Cream is also available in a practical 400 ml + 100 ml set , offered at a special price . An ideal solution for ensuring constant hydration and long-lasting comfort throughout the summer season.

Skin peels when it's overexposed to UV rays , which damages the surface layers and causes flaking . This process is a defense mechanism and doesn't turn a burn into a tan : on the contrary, burned skin loses color more quickly and risks long-term damage.

To avoid peeling, it's essential to prevent sunburn by always applying adequate sunscreen and reapplying it several times a day, especially after swimming or sweating. Regularly hydrating your skin , using nourishing creams and soothing after-sun lotions, maintains the hydrolipidic film and reduces the risk of flaking.

If the skin is already red , it is best to avoid further exposure until it has completely healed and to apply soothing products rich in aloe vera, panthenol or emollient ingredients.

The face is the part of the body most exposed to the sun and, consequently, the one where tans tend to fade most quickly. To keep it glowing and even, it's important to combine daily sunscreen, hydration, and specific treatments .

Diego Dalla Palma's Gradual Tan Tan for the Face It is ideal for prolonging your natural tan: a moisturizing cream with sun protection that gradually intensifies your tan, keeping your skin soft and protected.

For a complete ritual, the Sun Kissed Kit , composed of self-tanning fluid for face and body, It offers everything you need to preserve and evenly revive color. For everyday use, even in the city, the Daily Protection Gel Cream is perfect: light, fresh, and comfortable, it protects skin from UV rays and pollution without weighing it down.

Exfoliation , if done gently, is also a valuable ally for the face. Using a specific scrub or an enzymatic exfoliant once a week removes dead cells, preventing dullness and uneven skin tone. However, it's important to choose formulas suited to facial skin and always combine them with intense hydration to preserve the skin barrier.

With these daily steps, your tan will remain even and radiant, while your skin will stay healthy and protected longer, even after summer is over.

Maintaining your tan isn't a matter of luck, but the result of small daily actions that nourish and protect your skin. Hydration, protection, exfoliation, and targeted products make the difference in prolonging your tan and keeping it even and radiant. With Diego dalla Palma treatments , every step of your routine becomes a moment of wellness and conscious beauty, capable of enhancing your skin in every season.