ROUTINE BUILDER

LA TUA NUOVA ROUTINE CAPELLI

Ogni capello ha bisogno di attenzioni specifiche. Ogni stile, riccio, liscio, bombato, richiede formule in grado di offrire risultati concreti e senza compromessi. Il nostro Routine Builder ti guida passo dopo passo nella creazione di una routine personalizzata, che doni ai tuoi capelli idratazione, volume o nutrimento. I tuoi capelli non sono mai stati così sani, forti e splendenti.

PROMOZIONE SPECIALE: -20% con l'acquisto di una routine da 3 o più prodotti.

  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE
  • 20% OFF ON THE ROUTINE

Step 1. Shampoo

Gently yet deeply cleanses the scalp, thanks to targeted active ingredients designed to meet the needs of every hair type.
Smoothing Shampoo Smoothing Shampoo

Smoothing Shampoo bestseller Coming soon

€18,00
Hydrating Shampoo Hydrating Shampoo

Hydrating Shampoo bestseller

€18,00
    Volumising Shampoo Volumising Shampoo

    Volumising Shampoo bestseller

    €18,00
      Anti-frizz Shampoo Anti-frizz Shampoo

      Anti-frizz Shampoo novità

      €18,00
        Gentle Shampoo Gentle Shampoo

        Gentle Shampoo novità

        €18,00
          Texturizing Dry Shampoo Texturizing Dry Shampoo

          Texturizing Dry Shampoo novità

          €19,00
            Volumizing Dry Shampoo Volumizing Dry Shampoo

            Volumizing Dry Shampoo novità

            €19,00

              Step 2. Conditioner

              It detangles, makes combing easier and smooths the hair fibre, giving softness and lightness without weighing it down.
              Smoothing Conditioner Smoothing Conditioner

              Smoothing Conditioner bestseller

              €18,00
                LISCIOSPAGHETTO LINE

                Do you want straight and silky hair?

                Hydrating Conditioner Hydrating Conditioner

                Hydrating Conditioner bestseller

                €18,00
                  Volumising Conditioner Volumising Conditioner

                  Volumising Conditioner bestseller

                  €18,00
                    Gentle Conditioner Gentle Conditioner

                    Gentle Conditioner novità

                    €18,00

                      Step 3. Mask

                      Intensive treatment that deeply nourishes, repairs and revitalizes hair, restoring body and shine.
                      Smoothing Mask Smoothing Mask

                      Smoothing Mask bestseller

                      €23,50
                        Hydrating Mask Hydrating Mask

                        Hydrating Mask bestseller Coming soon

                        €23,50
                        Anti-frizz Mask Anti-frizz Mask

                        Anti-frizz Mask novità

                        €23,50

                          Step 4. Treatment

                          Targeted solution to rebuild and strengthen hair, acting intensively on specific needs.
                          Anti-Frizz Thermoactive Cream Anti-Frizz Thermoactive Cream

                          Anti-Frizz Thermoactive Cream novità

                          €20,00
                            Elasticising Cream Elasticising Cream

                            Elasticising Cream bestseller Coming soon

                            €20,50
                            Plumping Serum Plumping Serum

                            Plumping Serum bestseller Coming soon

                            €20,50

                            Step 5. Styling

                            Products to define, shape and fix every style, enhancing the fold.
                            Smoothing Cream Smoothing Cream

                            Smoothing Cream bestseller

                            €19,50
                              Active Curl Potion Active Curl Potion

                              Active Curl Potion bestseller Coming soon

                              €19,50
                              Curl Refreshing Spray Curl Refreshing Spray

                              Curl Refreshing Spray bestseller

                              €19,50
                                Elasticising Cream Elasticising Cream

                                Elasticising Cream bestseller Coming soon

                                €20,50
                                Volumising Spray Volumising Spray

                                Volumising Spray bestseller Coming soon

                                €19,50
                                Anti-Moisture Heat Protector Spray Anti-Moisture Heat Protector Spray

                                Anti-Moisture Heat Protector Spray novità Coming soon

                                €19,50
                                What a Fixer! Styling Kit What a Fixer! Styling Kit

                                What a Fixer! Styling Kit novità

                                €17,50
                                  Aquacera Shaping Aquacera Shaping

                                  Aquacera Shaping novità

                                  €19,50

                                    YOUR ROUTINE (0)

                                    GET THE -20%
                                    THOUGHT BY OUR EXPERTS

                                    HAIR ROUTINE

                                    cheraplex - instant action hair rebuilding kit cheraplex - instant action hair rebuilding kit

                                    cheraplex - instant action hair rebuilding kit bestseller

                                    €12,90
                                      HAIR ROUTINE CHERAPLEX HAIR ROUTINE CHERAPLEX

                                      HAIR ROUTINE CHERAPLEX solo online -20%

                                      €47,80 €38,24
                                        Orgoglioriccio Routine Orgoglioriccio Routine

                                        Orgoglioriccio Routine novità -27% Coming soon

                                        €48,80 €35,50
                                        Lisciospaghetto Routine Lisciospaghetto Routine

                                        Lisciospaghetto Routine -18% Coming soon

                                        €60,00 €48,80
                                        Ultra Bombato Routine Ultra Bombato Routine

                                        Ultra Bombato Routine -19% Coming soon

                                        €55,00 €44,40
                                        Riccio Fluido Routine Riccio Fluido Routine

                                        Riccio Fluido Routine -19% Coming soon

                                        €55,00 €44,40
                                        Riccioscolpito Routine Riccioscolpito Routine

                                        Riccioscolpito Routine -19% Coming soon

                                        €60,00 €48,40
                                        Amico Frizz Routine Amico Frizz Routine

                                        Amico Frizz Routine -18% Coming soon

                                        €60,00 €48,80
                                        SEE ALL