THE STYLE YOU WANT
Smooth, curly, as you want it. Express your style with our haircare lines.
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PEPTIZE MY LIPS
Discover the new Peptide Lip Treatment for soft, hydrated and volumized lips.
DISCOVER
Ciglione Mascara novità
Regular price
€28,50
Nuda Essential - Eye Palette novità
Regular price
€48,50
Peptize My Lips - Plumping And Hydrating Lip Butter novità
Regular price
€26,50
Plump&fill My Lips - Volume Effect Lip Liner bestseller
Regular price
€26,50
Protect My Lips - Protective Lip Balm Spf50+ novità
Regular price
€26,50
ESTREMIRIMEDI - Serum 6 - Scalp & Hair Fortifying Treatment novità
Regular price
€35,00
Fullface Slim Stick - Multi-use lip, cheek & eye stick novità
Regular price
€25,50
Nudissimo Serum Satin Foundation Spf30 novità
Regular price
€43,00
Strengthening Shampoo novità
Regular price
€18,00
Strengthening Mask novità
Regular price
€23,50
Anti-breakage Leave-in Milk Spray novità
Regular price
€20,50
Kit Skincare Booster novità
Regular price
€49,00
MyToyBoy Mascara - Mascara extra volume bestseller
Regular price
€30,50
MySelfToy Mascara bestseller
Regular price
€30,50
Plump&fill My Lips - Volume Effect Lip Liner bestseller
Regular price
€26,50
It's A Filter! Smoothing Perfecting Foundation bestseller novità
Regular price
€46,00
nudissimo glow – soft glow foundation bestseller
Regular price
€43,00
nudissimo – soft matt foundation bestseller
Regular price
€43,00
ALL IN ONE - BLUSH bestseller
Regular price
€26,50
ALL IN ONE - BRONZER & CONTOUR bestseller
Regular price
€26,50
Makeupstudio - Stay On Me Lip Pencil duration 16h bestseller
Regular price
€24,50
ULTRA RICH SHEER LIPSTICK bestseller
Regular price
€27,50
STAY ON ME LONG-LASTING LIQUID LIPSTICK bestseller
Regular price
€26,50
MYHAPPYTOY MASCARA bestseller
Regular price
€30,50
CREATE YOUR ROUTINE
Discover the Routine Builder and buy your routine at a special price
BEST-SELLING
The most loved and iconic: the products that have won over makeup lovers and beyond.
BEAUTY CLUB
Discover our loyalty program. A place reserved for beauty enthusiasts*, full of prizes and surprises.




















































































































