Hydratin Shampoo

Start by thoroughly wetting your hair with lukewarm water. Pour a small amount of shampoo into the palm of your hand and dilute it with water. Create a rich lather and gently massage the shampoo into your hair, from roots to ends. Rinse your hair thoroughly with lukewarm water until all traces of shampoo are removed. If needed, repeat the process for a deeper cleanse. For optimal results, follow with HYDRATING CONDITIONER or HYDRATING MASK, ELASTICIZING CREAM, and then choose your styling between ACTIVE CURL POTION or CURL DEFINING GEL-CREAM.

INCI

INGREDIENTS/COCTAB: AQUA (WATER), AMMONIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, TILIA TOMENTOSA EXTRACT, ERYTHRITOL, PANTHENOL, POLYQUATERNIUM-22, GLYCERYL OLEATE, COCO-GLUCOSIDE, ACRYLATES COPOLYMER, GLYCERIN, CITRIC ACID, PARFUM (FRAGRANCE), SODIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, SODIUM HYDROXIDE, SODIUM GLUCONATE, SODIUM CHLORIDE, LINALOOL, HEXYL CINNAMAL, BENZYL SALICYLATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES.

The list of ingredients may be subject to updates; we invite you to refer to the ingredients list on the product packaging.

YES Wavemax Complex, inulin, fermented oils of Japanese camellia and green tea NO SLES/SLS, petrolatum

WAVEMAX COMPLEX : Obtained from the synergistic combination of flaxseed and chia extracts, rich in polysaccharides. Due to its bio-adhesive properties, it adheres to the hair fiber, creating a flexible and shaping film that ""activates the memory of the curl,"" preserving its elasticity and optimal shape. It protects the natural form of every ORGOLIORICCIO (from light, large waves to tighter, spiral curls), even in the presence of humidity. It also tames the most rebellious curls. For defined, frizz-free hair.
INULIN : A sugar extracted from the chicory root. With its ability to form a protective film on the hair, it acts as a natural moisturizer, providing softness and shine to curls.
FERMENTED OILS OF JAPANESE CAMELLIA AND GREEN TEA: Bio-fermentation is a natural process that enhances the benefits of active ingredients, improving penetration and intensifying the sensory experience. The fermented oils are rich in omega-6 and omega-9, providing products with a silky touch and a powerful moisturizing, antioxidant, softening, and protective action without weighing the hair down.

100% More disciplined, detangled, and neat curls
100% Less frizzy and voluminous curls in humid conditions
100% Curls defined for a longer period
90% Curls more manageable and soft to the touch
90% Curls more elastic and defined
90% Curls more hydrated and shiny
90% Less static hair

Self-assessment test on 20 subjects conducted at the University of Naples Federico II.

Percentage of subjects who perceived the claimed effect positively.