A white bottle of Diego dalla Palma Shampoo Idratante with a black cap, showing a woman with curly hair and red lips, provides effetto elasticizzante and WAVEMAX COMPLEX for shampoo per capelli ricci.
A woman seen from behind with long brown hair; the left side labeled PRIMA is frizzy, while the right, after using Shampoo Idratante for ricci, looks smoother and shinier, showing the effetto elasticizzante in a before and after view.
A woman seen from behind has her hair split in two: the left side is frizzy and unstyled PRIMA, while the right, treated with Shampoo Idratante, is defined and curly DOPO. She wears a white top.
A person pours a white liquid labeled Shampoo Idratante with WAVEMAX COMPLEX into their palm against a plain white background—ideal as a moisturizing shampoo for curly hair.
A person with curly dark hair holds a bottle of Shampoo Idratante labeled Curly Hair Wash in front of their face, partially covering their features. They are dressed in a white sleeveless top against a white background.
A woman with long, wavy brown hair is shown from the back. The left side looks frizzier; the right side, after using Shampoo Idratante con WAVEMAX COMPLEX, shows smoother, more defined waves and an elasticizing effect.
A woman with long, wavy hair stands before a white background featuring Italian text on Shampoo Idratante, highlighting the WAVEMAX COMPLEX’s effetto elasticizzante and impressive results percentages for capelli ricci.
Image of a four-step hair routine for soft, natural curls: Shampoo Idratante with WAVEMAX COMPLEX, hydrating conditioner, softening mask, elasticizing cream, and curl activating potion. Labeled bottles and descriptions included.
Four Diego dalla Palma Orgoglio Riccio products are shown: Shampoo Idratante bottle, hair cream tube, conditioner box, and hydrating mask jar with WAVEMAX COMPLEX for elastic curls. Each features an illustration of a curly-haired woman.
A white bottle of Diego dalla Palma Shampoo Idratante with a black cap, showing a woman with curly hair and red lips, provides effetto elasticizzante and WAVEMAX COMPLEX for shampoo per capelli ricci.
A woman seen from behind with long brown hair; the left side labeled PRIMA is frizzy, while the right, after using Shampoo Idratante for ricci, looks smoother and shinier, showing the effetto elasticizzante in a before and after view.
A woman seen from behind has her hair split in two: the left side is frizzy and unstyled PRIMA, while the right, treated with Shampoo Idratante, is defined and curly DOPO. She wears a white top.
A person pours a white liquid labeled Shampoo Idratante with WAVEMAX COMPLEX into their palm against a plain white background—ideal as a moisturizing shampoo for curly hair.
A person with curly dark hair holds a bottle of Shampoo Idratante labeled Curly Hair Wash in front of their face, partially covering their features. They are dressed in a white sleeveless top against a white background.
Hydrating Shampoo
A woman with long, wavy brown hair is shown from the back. The left side looks frizzier; the right side, after using Shampoo Idratante con WAVEMAX COMPLEX, shows smoother, more defined waves and an elasticizing effect.
A woman with long, wavy hair stands before a white background featuring Italian text on Shampoo Idratante, highlighting the WAVEMAX COMPLEX’s effetto elasticizzante and impressive results percentages for capelli ricci.
Image of a four-step hair routine for soft, natural curls: Shampoo Idratante with WAVEMAX COMPLEX, hydrating conditioner, softening mask, elasticizing cream, and curl activating potion. Labeled bottles and descriptions included.
Four Diego dalla Palma Orgoglio Riccio products are shown: Shampoo Idratante bottle, hair cream tube, conditioner box, and hydrating mask jar with WAVEMAX COMPLEX for elastic curls. Each features an illustration of a curly-haired woman.
bestseller

Hydrating Shampoo

€18,00
Elasticizing bouncy shampoo that, thanks to the WAVEMAX COMPLEX, activates the memory of curls, making hair immediately disciplined, long-lastingly defined, and frizz-free.
Formato: 250 ml SKU: DHC20120

FREE GUA-SHA COMB

 Spend €29 on hair care products and get a free Gua-Sha comb to massage your scalp!

TEST

100% More disciplined, untangled, tidy curls
100% Less frizzy and puffy curls in humid conditions
100% Curls defined for longer
90% Curls are more manageable and soft to the touch
90% More elastic and defined curls
90% More hydrated and shiny curls
90% Less frizzy hair

Self-assessment test on 20 subjects conducted at the University of Naples Federico II. Use of a hydrating shampoo, hydrating mask, and elasticizing cream.
Percentage of subjects who positively perceived the claimed effect.

HAIR TYPE

curly, very curly and frizzy hair

EXPERT'S ADVICE

Start by thoroughly wetting your hair with warm water. Pour a small amount of shampoo into the palm of your hand and dilute it with water. Work up a rich lather and gently massage your hair from root to tip. Rinse thoroughly with warm water until all traces of shampoo are removed. Repeat if necessary for a deeper cleanse. For optimal results, follow with MOISTURIZING CONDITIONER or MOISTURIZING MASK, ELASTICIZING CREAM, and then choose your style from CURL ACTIVATOR POTION or CURL DEFINED CREAM-GEL.
FREE SHIPPING ABOVE 50€
FREE SAMPLES
FREE SHIPPING ABOVE 50€
FREE SAMPLES
 

ROUTINE BUILDER

Create your own personalized hair routine and get 20% off.

◣ BUILD YOUR OWN ROUTINE

BEFORE/AFTER

Discover immediate results with the use of the product.

Vista posteriore di una persona con capelli scuri e ricci trattati con il kit Orgoglioriccio, che indossa una canottiera bianca.
AFTER
Vista posteriore di una persona con capelli scuri e ricci lunghi fino alle spalle, trattati con il kit Orgoglioriccio, che indossa una canottiera bianca.
BEFORE

HAIR QUIZ

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