Smoothing Shampoo

Start by thoroughly wetting your hair with lukewarm water. Pour a small amount of shampoo into the palm of your hand and dilute it with water. Work into a rich, enveloping lather and gently massage your hair from roots to ends. Rinse thoroughly with lukewarm water until all traces of shampoo are removed. If needed, repeat the process for a deeper cleanse. For optimal results and long-lasting smoothness, follow with the SMOOTHING CONDITIONER or MASK, PLUMPING SERUM, and SMOOTHING CREAM.

INCI

INGREDIENTS/COCTAB: AQUA (WATER), AMMONIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, TILIA TOMENTOSA EXTRACT, ERYTHRITOL, PANTHENOL, POLYQUATERNIUM-22, GLYCERYL OLEATE, COCO-GLUCOSIDE, ACRYLATES COPOLYMER, GLYCERIN, CITRIC ACID, PARFUM (FRAGRANCE), SODIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, SODIUM HYDROXIDE, SODIUM GLUCONATE, SODIUM CHLORIDE, LINALOOL, HEXYL CINNAMAL, BENZYL SALICYLATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES.

The list of ingredients may be subject to updates; we invite you to refer to the ingredients list on the product packaging.

YES EXTRA LISS COMPLEX, Erythritol, Panthenol NO SLES/SLS, Petrolatum

EXTRA LISS COMPLEX: Derived through cryo-extraction from the vital buds of silver linden, rich in polysaccharides and proteins. It envelops and bonds with the hair fiber, creating an invisible “LISCIOSPAGHETTO” effect with multiple benefits:
Increases hair diameter and adds volume
Seals cuticles and smooths the hair surface, aligning strands for a sleek look
Reduces porosity, minimizing moisture loss and frizz in humid conditions
Lowers static charge, preventing "electric hair"
Shields hair from external aggressors (UV rays, wind, pollution, etc.)
Maintains softness, fluidity, and shine while enhancing manageability and styling For perfectly smooth, frizz-free, long-lasting results.
PANTHENOL: Known as provitamin B5, it deeply hydrates hair, making it smooth and silky while reducing frizz and improving manageability. Its protective action strengthens the hair fiber, preventing damage from external factors and enhancing natural shine. Hair becomes softer, more disciplined, and protected.
ERYTHRITOL: A sugar-derived ingredient that combats frizz, improves detangling, and makes styling easier, leaving hair smoother and more manageable.

100% Smooth and shiny hair

100% More disciplined and easily detangled hair

100% Softer hair

100% Anti-frizz action in humid conditions

90% Long-lasting smooth hair

90% Healthier-looking hair

Self-assessment test conducted on 20 subjects at the University of Naples Federico II.

Percentage of subjects who positively perceived the claimed effect.