Smoothing Shampoo

100% More disciplined, untangled, tidy curls
100% Less frizzy and puffy curls in humid conditions
100% Curls defined for longer
90% Curls are more manageable and soft to the touch
90% More elastic and defined curls
90% More hydrated and shiny curls
90% Less frizzy hair

Self-assessment test on 20 subjects conducted at the University of Naples Federico II. Use of a hydrating shampoo, hydrating mask, and elasticizing cream.
Percentage of subjects who positively perceived the claimed effect.

curly, very curly and frizzy hair

Start by thoroughly wetting your hair with warm water. Pour a small amount of shampoo into the palm of your hand and dilute it with water. Work up a rich lather and gently massage your hair from root to tip. Rinse thoroughly with warm water until all traces of shampoo are removed. Repeat if necessary for a deeper cleanse. For optimal results, follow with MOISTURIZING CONDITIONER or MOISTURIZING MASK, ELASTICIZING CREAM, and then choose your style from CURL ACTIVATOR POTION or CURL DEFINED CREAM-GEL.