UNTIL MARCH 15

PROMO TOY

Buy a mascara from the Toy line and you will receive an eyelash curler of your choice as a gift!

CHOOSE YOUR EYELASH CURLER

Red, fuchsia, nude, or blue? Create the coolest pairing with your mascara and give your lashes an extra curl.

CHOOSE YOURS

TOY MASCARA

MYPUSHUPTOY - LASH PRIMER bestseller

€30,50

MyToyBoy Mascara - Mascara extra volume - Diego dalla Palma Milano

MyToyBoy Mascara - Mascara extra volume bestseller

€30,50

AT EVERY GLANCE, HIS TOY

Endless possibilities to enhance your gaze: 3 mascaras, 1 lash primer, and 2 eyeliners designed to suit every need. Find the perfect mix.

TOY LOVERS

MYSELFTOY

The best of the 4. Lashes already look full from the first application. The best and doesn't leave clumps!

MYPUSHUPTOY

Always used under other mascaras, it's irreplaceable and helps create a foundation for your mascara to look fantastic. In the summer, it's also beautiful on its own.

MYHAPPYTOY

Great product! My lashes look longer and more polished! Never again without MyHappyToy.

MYTOYBOY

Fantastic product, it applies well, doesn't clump, and even makes my sparse, short lashes visible! Highly recommended!

START FROM THE PRIMER

1 | 7

MYPUSHUPTOY - LASH PRIMER

€30,50

Taxes included.

A single stroke of MyPushUpToy lash primer, and your lashes will be instantly volumized and lengthened. Applied before your usual mascara, it enhances its durability and performance without smudging. The blue color intensifies the black of any mascara, making it more distinct and deep. The texture is also enriched with special actives that, in just 30 days: - Stimulate lash growth -Increase volume - Strengthen the bulbs, preventing pr ... Leggi tutto

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WANT EXTRA VOLUME?

1 | 5

MyToyBoy Mascara - Mascara extra volume

€30,50

Taxes included.

The biggest mascara ever seen on the market! For an immediate WOW effect, to leave you breathless. 4D action mascara: ultra volumizing high definition, promotes the natural growth of eyelashes in just 30 days.A creamy and enveloping texture with an extra volumizing action. An innovative formulation enriched with "actives" that favor the natural regrowth of the eyelashes. Hypoallergenic soft silicone shell with comfortable and safe grip that facil ... Leggi tutto

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WANT ULTRA DEFINITION?

1 | 6

MYHAPPYTOY MASCARA

€30,50

Taxes included.

A revolutionary mascara that intensifies lashes at the root by combining the properties of a volumising mascara with those of a high definition mascara. Instantly curled and lifted lashes for an extraordinary "push-up" effect! Ultra-defined clump-free and smudge-free volume. This formula is enriched with synergistic active ingredients to help repair weak or damaged lashes and reduce their loss. It boosts lash growth in just 30 days of continued u ... Leggi tutto

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DO YOU WANT A BUILDABLE EFFECT?

1 | 10

MySelfToy Mascara

€30,50

Taxes included.

6D Action Mascara: volume, length, definition, clump-free and smudge-proof, with a buildable application to achieve the desired intensity.Whether you prefer a natural lash look or an intense and seductive makeup style, MySelfToy is your new ally for customizing your look and expressing who you are!The MySelfToy mascara offers a buildable effect even after several hours! It can be applied and layered over time for a flawless finish.