DAL MITICO TOY ALLA SKINCARE

With the purchase of a Toy mascara, you receive the Beautification Discovery Kit as a gift, to preview our new skincare line.

CHOOSE YOURS

TOY MASCARA

A red tube labeled MYTOYBOY MASCARA - MASCARA EXTRA VOLUME stands with its wand upright. On the left, a badge reads PRODOTTO MAKEUP PIU VENDUTO IN PROFUMERIA. The white background highlights this volumizing mascara. A woman with bold makeup and red lipstick applies MYTOYBOY MASCARA - MASCARA EXTRA VOLUME to her eyelashes using a red tube, set against a vibrant red background.

MyToyBoy Mascara - Mascara extra volume bestseller

€30,50
    A bright pink tube of MYHAPPYTOY MASCARA volumizzante with textured grips, labeled toughenup hey essence, is shown open with its wand and brush applicator displayed beside it. A close-up of a person's eye with winged eyeliner as they apply MYHAPPYTOY MASCARA to their upper lashes for an effetto push-up ciglia; the eyebrow is neatly groomed.

    MYHAPPYTOY MASCARA bestseller

    €30,50
      A beige tube labeled "MySelfToy Mascara" in red sits open, displaying a black wand with a rounded, bristled brush—ideal for intense make-up and voluminous lashes. The cap is placed next to the tube. A woman with voluminous, defined eyelashes holds a MySelfToy Mascara tube. Italian and English text note that 100 of users saw longer, more defined, and volumized lashes for an intense make-up look right after application.

      MySelfToy Mascara bestseller

      €30,50
        A blue tube with a textured grip and "MYPUSHUPTOY - LASH PRIMER" in white on the side. The cap is off, showing a wand—ideal for applying lash primer blu for intensa crescita delle ciglia. Four-panel image showing an eye with natural lashes, MYPUSHUPTOY - LASH PRIMER, primer plus black mascara blu, and a blue mascara wand. Text highlights crescita delle ciglia: increased length, curvature, and volume.

        MYPUSHUPTOY - LASH PRIMER bestseller

        €30,50

          SCOPRI I TOY IN AZIONE

          AT EVERY GLANCE, HIS TOY

          Endless possibilities to enhance your gaze: 3 mascaras, 1 lash primer, and 2 eyeliners designed to suit every need. Find the perfect mix.

          TOY LOVERS

          MYSELFTOY

          The best of the 4. Lashes already look full from the first application. The best and doesn't leave clumps!

          MYPUSHUPTOY

          Always used under other mascaras, it's irreplaceable and helps create a foundation for your mascara to look fantastic. In the summer, it's also beautiful on its own.

          MYHAPPYTOY

          Great product! My lashes look longer and more polished! Never again without MyHappyToy.

          MYTOYBOY

          Fantastic product, it applies well, doesn't clump, and even makes my sparse, short lashes visible! Highly recommended!

          SKIN MANIFESTO

          Discover the new skincare line.

          Skincare that prepares. Skincare that enhances. Skincare in the service of makeup.

          DISCOVER