A bright pink tube of MYHAPPYTOY MASCARA volumizzante with textured grips, labeled toughenup hey essence, is shown open with its wand and brush applicator displayed beside it.
A close-up of a person's eye with winged eyeliner as they apply MYHAPPYTOY MASCARA to their upper lashes for an effetto push-up ciglia; the eyebrow is neatly groomed.
A woman with glossy pink lips, bold brows, and pink manicured nails touches her candy-dot adorned face against a soft pink background, her lashes captivatingly defined by MYHAPPYTOY MASCARA.
A bold, black brushstroke curves upward on white, evoking the dynamic sweep of MYHAPPYTOY MASCARA and capturing its energetic, swoosh-like shape.
A bright pink tube of MYHAPPYTOY MASCARA sits in front of its playful pink box, decorated with whimsical shapes and the words "Welcome to the Happy World," highlighting its push-up lash effect.
Close-up of two black mascara wands in front of bright pink MYHAPPYTOY MASCARA tubes. This volumizing formula delivers a push-up lash effect, with the bold MYHAPPYTOY branding repeated vertically in the background.
A bright pink tube of MYHAPPYTOY MASCARA volumizzante with textured grips, labeled toughenup hey essence, is shown open with its wand and brush applicator displayed beside it.
A close-up of a person's eye with winged eyeliner as they apply MYHAPPYTOY MASCARA to their upper lashes for an effetto push-up ciglia; the eyebrow is neatly groomed.
A woman with glossy pink lips, bold brows, and pink manicured nails touches her candy-dot adorned face against a soft pink background, her lashes captivatingly defined by MYHAPPYTOY MASCARA.
A bold, black brushstroke curves upward on white, evoking the dynamic sweep of MYHAPPYTOY MASCARA and capturing its energetic, swoosh-like shape.
A bright pink tube of MYHAPPYTOY MASCARA sits in front of its playful pink box, decorated with whimsical shapes and the words "Welcome to the Happy World," highlighting its push-up lash effect.
Close-up of two black mascara wands in front of bright pink MYHAPPYTOY MASCARA tubes. This volumizing formula delivers a push-up lash effect, with the bold MYHAPPYTOY branding repeated vertically in the background.
bestseller

MYHAPPYTOY MASCARA

€30,50

A revolutionary mascara that intensifies lashes at the root by combining the properties of a volumising mascara with those of a high definition mascara. Instantly curled and lifted lashes for an extraordinary "push-up" effect! Ultra-defined clump-free and smudge-free volume. This formula is enriched with synergistic active ingredients to help repair weak or damaged lashes and reduce their loss. It boosts lash growth in just 30 days of continued use. An ophthalmologist-tested mascara for 24 hours of wear. Mask-proof.

Curved elastomer brush with two reservoirs for a greater release of product on lashes. The lined-up, non-staggered bristles pick up even more product and improve its application.
SKU: DF105152

TEST

100% volume***
100% definition***
100% length***
95% no lumps***

***Self-assessment test carried out immediately after
the application of the product on 20 subjects.
Percentage of subjects who found
a visible improvement in the claimed effect.

Eyelash growth in just 30 days****:

+13% length****
+6% volume****

****Instrumental test carried out on eyelashes without makeup using the Antera 3D® instrument after 30 days of use.
application on 20 subjects. Average % value
of increase.

ACTIVE INGREDIENTS

Formula enriched with 2% SUPERLASH CPX, a combination of Biotinyl-GHK and Panthenol, with a synergistic and highly tolerable action: it stimulates the proliferation of the keratinocytes of the bulb, promotes the anchoring of the lashes and helps repair damaged ones, strengthens them and reduces their loss.
In just 30 days*, the mascara promotes lash growth and volume, making them naturally longer, fuller, thicker and more resistant.

EXPERT'S ADVICE

To best intensify the shortest and thinnest lashes, the brush should be positioned with the tip vertical, focusing especially on the lower lashes.
FREE SHIPPING ABOVE 50€
FREE SAMPLES
FREE SHIPPING ABOVE 50€
FREE SAMPLES
 
Primo piano dell'occhio di una persona con eyeliner alato mentre applica MYHAPPYTOY MASCARA sulle ciglia superiori per un effetto push-up; le sopracciglia sono ben curate.
Primo piano dell'occhio di una persona con eyeliner alato mentre applica MYHAPPYTOY MASCARA sulle ciglia superiori per un effetto push-up; le sopracciglia sono ben curate.

HOW TO USE IT

Remove any excess product from the brush on the neck of the bottle.
Position the applicator with the concave side facing downward, always starting at the base of the lashes. Distribute the product from bottom to top, using a zigzag motion; this will evenly coat the lashes, creating a full root and maximizing volume.
Turn the brush inside out and use the convex part to detangle and lift your lashes. The small comb-like teeth will help separate each individual lash, creating a stunning panoramic effect.

WHY IT'S SPECIAL

High definition volume Volume without lumps and without smudges Mask-proof Eyelash growth in 30 days Duration 24 hours Deep black Curved comb elastomer brush with two reservoirs Ophthalmologically tested
Primo piano di due bacchette di mascara nere davanti a tubi di MYHAPPYTOY MASCARA rosa acceso. Questa formula volumizzante offre un effetto push-up alle ciglia, con il marchio MYHAPPYTOY ripetuto verticalmente sullo sfondo.

MORE INFO

INGREDIENTS

INGREDIENTS/COCTAB: AQUA (WATER), GLYCERYL STEARATE, COPERNICIA CERIFERA WAX (COPERNICIA CERIFERA (CARNAUBA) WAX), MICROCRYSTALLINE WAX (MICROCRYSTALLINE WAX), RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), POLYVINYL ALCOHOL, PROPYLENE GLYCOL, STEARIC ACID, PALMITIC ACID, GLYCERIN, AMINOMETHYL PROPANOL, PANTHENOL, SPHINGANINE, LECITHIN, BIOTINOYL TRIPEPTIDE-1, PHENOXYETHANOL, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499 (IRON OXIDES).

RECYCLE

CREATE LOOK: -15% IF YOU ALSO BUY

A blue tube with a textured grip and "MYPUSHUPTOY - LASH PRIMER" in white on the side. The cap is off, showing a wand—ideal for applying lash primer blu for intensa crescita delle ciglia.
Four-panel image showing an eye with natural lashes, MYPUSHUPTOY - LASH PRIMER, primer plus black mascara blu, and a blue mascara wand. Text highlights crescita delle ciglia: increased length, curvature, and volume.
A close-up of an eye with bold lashes enhanced by MYPUSHUPTOY - LASH PRIMER, well-groomed brows, and smooth skin. The text "WITH LASH PRIMER" highlights the look and supports lash growth.
Close-up of an eye with long, thick lashes enhanced by MYPUSHUPTOY - LASH PRIMER and mascara blu. The eyebrow is full and well-groomed. "PRIMER + MASCARA" appears at the bottom of the image.
A bold, textured brushstroke of vivid blue, inspired by MYPUSHUPTOY - LASH PRIMER, creates a loose check mark shape on a white background.
A blue tube of MYPUSHUPTOY - LASH PRIMER sits beside its wand, with bold blue primer streaks showcased on a white background.
bestseller

MYPUSHUPTOY - LASH PRIMER

€30,50
A single stroke of MyPushUpToy lash primer, and your lashes will be instantly volumized and lengthened.  Applied before your usual mascara, it enhances its durability and performance without smudging.  The blue color intensifies the black o ... Leggi tutto

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