novità

MyPushUp Toy Primer + Mini Primer Kit

€33,90

Want volumizing, high-definition lashes? Discover the new MyPushUpToy lash primer kit!
Your favorite mascara-primer to take with you anytime, in two handy sizes! The new MyPushUpToy kit contains the full size version combined with the practical travel size, to carry with you always in your bag for a quick makeup touch-up or in your suitcase, so you won't be separated from your favorite mascara even on vacation!

Haven't tried it yet?
Just one swipe of MyPushUpToy lash primer and your lashes will be instantly volumized and lengthened.
Applied as a primer before your regular mascara, it improves its hold and performance, without smudging.
Not just a primer, but a tinted mascara! Use it alone as a blue mascara for a pop.

In addition, the texture is enriched with special actives that in just 30 days:
- Stimulate lash growth
- Increase volume
- Strengthen the bulb by preventing premature fall

Its creamy formula ensures easy application and creates an even film on lashes, giving them deep, intense color. Ophthalmologically tested.

SKU: DFC5105153

TEST

MyPushUpToy
IMPROVES MASCARA PERFORMANCE:
LENGTH +50%**
CURVATURE +49%**
VOLUME +35%**

**Instrumental test at the Federico II University of Naples on 20 subjects with Visia® 7th and Visioface 1000D® instruments. Readings taken immediately after the first application. Comparison between the use of usual mascara alone and MYPUSHUPTOY LASH PRIMER, applied under the usual mascara used by the same subject at the same time. Statistically significant results.

EYELASH GROWTH IN JUST 30 DAYS:
LENGTH +11%*
VOLUME +3%*
*Instrumental test at the Federico II University of Naples conducted on makeup-free lashes with the Visia® 7th instrument after 30 days of application on 20 subjects. Average % increase. Maximum increase in length: +21%. Maximum increase in volume: +12%. Statistically significant results.

ACTIVE INGREDIENTS

MYPUSHUPTOY MASCARA
ResuCILS: Extract of the resurrection plant; nourishes hair follicles, promoting hair growth and preventing hair loss, for longer, fuller lashes.

Yerba Santa Extract: protects hair follicles from external agents and counteracts the aging process, for healthier, longer and thicker eyelashes.

EXPERT'S ADVICE

MyPushUpToy lash primer
A dark blue lash primer that intensifies the black color of any mascara, making it more bold and deep. Being a deep blue, this primer will blend very well with all types of mascara. Even the least experienced lash users won't be able to visually notice the difference in color after layering the two products.

FREE SHIPPING ABOVE 50€

FREE SAMPLES

FREE SHIPPING ABOVE 50€

FREE SAMPLES

HOW TO USE IT

MyPushUpToy lash primer
Apply along the entire length of the lashes, using zigzag motions. For a precise and defined effect, comb the ends of the lashes with the ball tip of the applicator. Wait a few seconds and then apply your usual mascara. To ensure optimal application of the mascara, it is recommended not to let the previously applied primer dry completely.

WHY IT'S SPECIAL

MYPUSHUPTOY Increases volume and curvature Strengthens the structure of the eyelashes Separates and thickens lashes

MORE INFO

INGREDIENTS

INGREDIENTS/COCTAB: AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC WAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA WAX (ORYZA SATIVA (RICE) BRAN WAX), POLYBUTENE, GLYCERIN, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, PENTYLENE GLYCOL, PANTHENOL, BIOFLAVONOIDS, MYROTHAMNUS FLABELLIFOLIA LEAF/STEM EXTRACT, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, ALCOHOL, CI 77007 (ULTRAMARINES).