A beige tube labeled "MySelfToy Mascara" in red sits open, displaying a black wand with a rounded, bristled brush—ideal for intense make-up and voluminous lashes. The cap is placed next to the tube.
A woman with voluminous, defined eyelashes holds a MySelfToy Mascara tube. Italian and English text note that 100 of users saw longer, more defined, and volumized lashes for an intense make-up look right after application.
A person applies MySelfToy Mascara to their upper lashes. The box states: "Lasts 24 hours. No smudging up to 24H wear, smudge-proof for intense make-up." Claim based on a test of 22 subjects.
MySelfToy Mascara in black offers a 55 boost in eyelash pigmentation thanks to Hexapeptide-1 and Arabica coffee oil, delivering intense color and volume by stimulating melanin production.
A comparison of eyes with increasing MySelfToy Mascara: top left is natural, progressing to step 3 at bottom right for intense make-up with up to +77 lash volume and +50 length.
A hand holds a tube of MySelfToy Mascara. Text in Italian and English highlights lash growth in 30 days, with +24 volume and +33 length, plus clinical test results and product details on a white background.
Close-up photo of four pairs of eyes with brown, light blue, dark brown, and hazel irises. Each features long, dark lashes enhanced with MySelfToy Mascara for extra volume.
Close-up of MySelfToy Mascara wand showing labeled features: spherical tip, buildable formula, maximizes curl, thin flexible bristles for precise application—even on short lashes. Labels in Italian and English. Achieve volume ciglia and make-up intenso.
A pink MySelfToy Mascara tube with a black wand, featuring benefits in Italian and English. Infused with plankton extract, hexapeptide-1, SUPERLASH CPX 2 for intense 6D volume and dramatic make-up effetto ciglia.
A pink MySelfToy Mascara tube by Diego dalla Palma stands before its box, which shows an illustrated woman with white hair and big eyes—ideal for voluminous lashes and an intense make-up look.
A beige tube labeled "MySelfToy Mascara" in red sits open, displaying a black wand with a rounded, bristled brush—ideal for intense make-up and voluminous lashes. The cap is placed next to the tube.
A woman with voluminous, defined eyelashes holds a MySelfToy Mascara tube. Italian and English text note that 100 of users saw longer, more defined, and volumized lashes for an intense make-up look right after application.
A person applies MySelfToy Mascara to their upper lashes. The box states: "Lasts 24 hours. No smudging up to 24H wear, smudge-proof for intense make-up." Claim based on a test of 22 subjects.
MySelfToy Mascara in black offers a 55 boost in eyelash pigmentation thanks to Hexapeptide-1 and Arabica coffee oil, delivering intense color and volume by stimulating melanin production.
A comparison of eyes with increasing MySelfToy Mascara: top left is natural, progressing to step 3 at bottom right for intense make-up with up to +77 lash volume and +50 length.
A hand holds a tube of MySelfToy Mascara. Text in Italian and English highlights lash growth in 30 days, with +24 volume and +33 length, plus clinical test results and product details on a white background.
Close-up photo of four pairs of eyes with brown, light blue, dark brown, and hazel irises. Each features long, dark lashes enhanced with MySelfToy Mascara for extra volume.
Close-up of MySelfToy Mascara wand showing labeled features: spherical tip, buildable formula, maximizes curl, thin flexible bristles for precise application—even on short lashes. Labels in Italian and English. Achieve volume ciglia and make-up intenso.
A pink MySelfToy Mascara tube with a black wand, featuring benefits in Italian and English. Infused with plankton extract, hexapeptide-1, SUPERLASH CPX 2 for intense 6D volume and dramatic make-up effetto ciglia.
A pink MySelfToy Mascara tube by Diego dalla Palma stands before its box, which shows an illustrated woman with white hair and big eyes—ideal for voluminous lashes and an intense make-up look.
bestseller

MySelfToy Mascara

€30,50
6D Action Mascara: volume, length, definition, clump-free and smudge-proof, with a buildable application to achieve the desired intensity.
Whether you prefer a natural lash look or an intense and seductive makeup style, MySelfToy is your new ally for customizing your look and expressing who you are!
The MySelfToy mascara offers a buildable effect even after several hours! It can be applied and layered over time for a flawless finish.
SKU: DF105154

TEST

LASTS 24 HOURS*
NO SMUGGLING UP TO 24H**

100% DEFINITION ***
100% VOLUME ***
100% LENGTH***
90% NO LUMPS***

*instrumental test on 22 subjects
**self-assessment test on 22 subjects.
***Self-assessment test on 22 subjects conducted immediately after product application. Percentage of subjects who expressed a positive opinion of the claimed effect.

55% INCREASE IN EYELASH PIGMENTATION *
Results after at least 14 days of application.
*Clinical test on 22 subjects. Percentage of subjects in whom there was a change in eyelash pigmentation.

Eyelash growth in just 30 days*****:
+ 33% length*****
+ 24% volume*****
*****Instrumental test performed on 22 subjects without makeup after 30 days of application. Average % increase was statistically significant. Maximum values: length +50%, volume +49%.

With each sample of the product and its application (STEP) a highly visible progressive increase in both VOLUME and LENGTH is obtained.
STEP 1: +43% VOLUME**** +30% LENGTH****
STEP 2: +61% VOLUME**** +40% LENGTH****
STEP 3: +77% VOLUME**** +50% LENGTH****
**** Instrumental test on 22 subjects. Statistically significant mean values.
Maximum values after 3rd step: volume + 165%, length + 107%

ACTIVE INGREDIENTS

SUPERLASH CPX 2%
Biotinyl-GHK vitaminized matrikine that stimulates the proliferation of keratinocytes in the eyelash bulb and strengthens them, reduces their loss and promotes anchoring.

PLANKTON EXTRACT
Obtained from a microalgae from the Tahitian Sea, it strengthens the shaft and increases the thickness of lashes for greater volume and strength. It preserves the vitality of the bulb, increasing the density of lashes.

The active Hexapeptide-1, in synergy with a special extract of Arabica coffee oil, stimulates the production of melanin (melanin is the pigment responsible for the darker color of the hair), preserving and progressively intensifying the pigmentation of the eyelashes.

EXPERT'S ADVICE

The thin, elastic bristles facilitate buildable application. The ball-tip applicator defines and curls lashes to their fullest when used perpendicular to the lash line and with upward strokes.
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Foto ravvicinata di quattro paia di occhi con iride marrone, azzurra, marrone scuro e nocciola. Ciascuna di esse presenta ciglia lunghe e scure, arricchite dal mascara MySelfToy per un maggiore volume.
Foto ravvicinata di quattro paia di occhi con iride marrone, azzurra, marrone scuro e nocciola. Ciascuna di esse presenta ciglia lunghe e scure, arricchite dal mascara MySelfToy per un maggiore volume.

HOW TO USE IT

The result obtained may vary based on individual characteristics and how it is used, offering a personal and personalized experience! Apply along the entire length of the lashes, using zigzag movements. For a precise and defined effect, comb the ends of the lashes with the "ball" end of the applicator.

WHY IT'S SPECIAL

Buildable mascara - Volume and definition effect - Long lasting tested for 24 hours - No smudging - Progressive eyelash tint - Eyelash growth in 30 days.
Una donna con ciglia voluminose e definite tiene in mano un tubetto di mascara MySelfToy. Il testo in italiano e in inglese indica che il 100 degli utenti ha visto ciglia più lunghe, definite e volumizzate per un make-up intenso subito dopo l'applicazione.
Una persona applica il mascara MySelfToy sulle ciglia superiori. Sulla scatola si legge: "Dura 24 ore. Nessuna sbavatura fino a 24H, a prova di sbavatura per un trucco intenso". Affermazione basata su un test condotto su 22 soggetti.
Un confronto tra gli occhi con l'aumento del MySelfToy Mascara: in alto a sinistra il naturale, passando allo step 3 in basso a destra per un trucco intenso con un volume delle ciglia fino al +77 e una lunghezza del +50.

MORE INFO

INGREDIENTS

INGREDIENTS/COCTAB: AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC BEESWAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, STYRENE/ACRYLATES COPOLYMER, POLYBUTENE, ORYZA SATIVA BRAN WAX (ORYZA SATIVA (RICE) BRAN WAX), GLYCERIN, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, STEARYL STEARATE, COFFEA ARABICA SEED OIL (COFFEA ARABICA (COFFEE) SEED OIL), PANTHENOL, BIOTINOYL TRIPEPTIDE-1, ACETYL HEXAPEPTIDE-1, PLANKTON EXTRACT, HYDROXYETHYLCELLULOSE, CELLULOSE, PHENOXYETHANOL, PENTYLENE GLYCOL, SODIUM DEHYDROACETATE, SILICA, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, DEXTRAN, CI 77499 (IRON OXIDES).

RECYCLE

CREATE LOOK: -15% IF YOU ALSO BUY

A blue tube with a textured grip and "MYPUSHUPTOY - LASH PRIMER" in white on the side. The cap is off, showing a wand—ideal for applying lash primer blu for intensa crescita delle ciglia.
Four-panel image showing an eye with natural lashes, MYPUSHUPTOY - LASH PRIMER, primer plus black mascara blu, and a blue mascara wand. Text highlights crescita delle ciglia: increased length, curvature, and volume.
A close-up of an eye with bold lashes enhanced by MYPUSHUPTOY - LASH PRIMER, well-groomed brows, and smooth skin. The text "WITH LASH PRIMER" highlights the look and supports lash growth.
Close-up of an eye with long, thick lashes enhanced by MYPUSHUPTOY - LASH PRIMER and mascara blu. The eyebrow is full and well-groomed. "PRIMER + MASCARA" appears at the bottom of the image.
A bold, textured brushstroke of vivid blue, inspired by MYPUSHUPTOY - LASH PRIMER, creates a loose check mark shape on a white background.
A blue tube of MYPUSHUPTOY - LASH PRIMER sits beside its wand, with bold blue primer streaks showcased on a white background.
bestseller

MYPUSHUPTOY - LASH PRIMER

€30,50
A single stroke of MyPushUpToy lash primer, and your lashes will be instantly volumized and lengthened.  Applied before your usual mascara, it enhances its durability and performance without smudging.  The blue color intensifies the black o ... Leggi tutto

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